Mining association rules between sets of items in large databases
SIGMOD '93 Proceedings of the 1993 ACM SIGMOD international conference on Management of data
The World-Wide Web: quagmire or gold mine?
Communications of the ACM
From data mining to knowledge discovery: an overview
Advances in knowledge discovery and data mining
Explora: a multipattern and multistrategy discovery assistant
Advances in knowledge discovery and data mining
Fast discovery of association rules
Advances in knowledge discovery and data mining
ACM SIGKDD Explorations Newsletter
E-Commerce Recommendation Applications
Data Mining and Knowledge Discovery
An Algorithm for Multi-relational Discovery of Subgroups
PKDD '97 Proceedings of the First European Symposium on Principles of Data Mining and Knowledge Discovery
Web usage mining: discovery and applications of usage patterns from Web data
ACM SIGKDD Explorations Newsletter
Mining and summarizing customer reviews
Proceedings of the tenth ACM SIGKDD international conference on Knowledge discovery and data mining
Mining interesting knowledge from weblogs: a survey
Data & Knowledge Engineering
Data Mining: Concepts and Techniques
Data Mining: Concepts and Techniques
Expert Systems with Applications: An International Journal
Towards personalized recommendation by two-step modified Apriori data mining algorithm
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Applications of Data Mining in E-Business Finance: Introduction
Proceedings of the 2008 conference on Applications of Data Mining in E-Business and Finance
Detection of the customer time-variant pattern for improving recommender systems
Expert Systems with Applications: An International Journal
Web Data Mining: Exploring Hyperlinks, Contents, and Usage Data
Web Data Mining: Exploring Hyperlinks, Contents, and Usage Data
IEEE Transactions on Fuzzy Systems
Mining customer knowledge to implement online shopping and home delivery for hypermarkets
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Evolutionary fuzzy rule extraction for subgroup discovery in a psychiatric emergency department
Soft Computing - A Fusion of Foundations, Methodologies and Applications - Special Issue on Evolutionary Fuzzy Systems
An overview on subgroup discovery: foundations and applications
Knowledge and Information Systems
A fast and elitist multiobjective genetic algorithm: NSGA-II
IEEE Transactions on Evolutionary Computation
Least squares quantization in PCM
IEEE Transactions on Information Theory
Efficient analysis of transactions to improve web recommendations
Proceedings of the 13th International Conference on Interacción Persona-Ordenador
Web usage mining for analysing elder self-care behavior patterns
Expert Systems with Applications: An International Journal
Mining cluster-based patterns for elder self-care behavior
AusDM '12 Proceedings of the Tenth Australasian Data Mining Conference - Volume 134
Web usage mining with evolutionary extraction of temporal fuzzy association rules
Knowledge-Based Systems
Hi-index | 12.05 |
Web usage mining is the process of extracting useful information from users history databases associated to an e-commerce website. The extraction is usually performed by data mining techniques applied on server log data or data obtained from specific tools such as Google Analytics. This paper presents the methodology used in an e-commerce website of extra virgin olive oil sale called www.OrOliveSur.com. We will describe the set of phases carried out including data collection, data preprocessing, extraction and analysis of knowledge. The knowledge is extracted using unsupervised and supervised data mining algorithms through descriptive tasks such as clustering, association and subgroup discovery; applying classical and recent approaches. The results obtained will be discussed especially for the interests of the designer team of the website, providing some guidelines for improving its usability and user satisfaction.