Efficient analysis of transactions to improve web recommendations

  • Authors:
  • Enrique Lazcorreta;Federico Botella;Antonio Fernández-Caballero

  • Affiliations:
  • Universidad Miguel Hernández;Universidad Miguel Hernández;Universidad de Castilla-La Mancha

  • Venue:
  • Proceedings of the 13th International Conference on Interacción Persona-Ordenador
  • Year:
  • 2012

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Abstract

When we deal with big repositories to extract relevant information in a short period of time, pattern extraction using data mining can be employed. One of the most used patterns employed are Association Rules, which can measure item co-occurrence inside large set of transactions. We have discovered a certain type of transactions that can be employed more efficiently that have been used until today. In this work we have applied a new methodology to this type of transactions, and thus we have obtained execution times much faster and more information than that obtained with classical algorithms of Association Rule Mining. In this way we are trying to improve the response time of a recommendation web system in order to offer better responses to our users in less time.