Proceedings of the 16th international conference on World Wide Web
Rangoli: a visual phonebook for low-literate users
Proceedings of the 10th international conference on Human computer interaction with mobile devices and services
Designing interactive information access technologies for small scale rural indian farmers
CHI '09 Extended Abstracts on Human Factors in Computing Systems
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Over 65% of the Indian population lives in her villages and mobile penetration is around 40%, presenting the possibility of a vast potential market. This paper describes a qualitative research study conducted to understand needs and expectations of users vis-à-vis mobile phones. The study was conducted across 4 semi-urban towns and 8 villages across four Indian states of Andhra Pradesh, Maharashtra, Uttar Pradesh and West Bengal. Some unique user characteristics, lifestyles and usage patterns were observed during the study. This paper presents aspirations of the people and impact of mobile phones on their lives. A few design ideas aimed at enhancing mobile phone experience for people in rural India have also been presented in this paper.