Uma estratégia para análise da adoção de sistemas colaborativos baseada nas relações entre experiências de usuário, tecnologia e marketing

Authors:
Elizabeth S. Furtado;Leandro Santiago;Vasco Furtado
Affiliations:
Mestrado em Informática Aplicada -- UNIFOR, Fortaleza -- CE -- Brasil;Mestrado em Informática Aplicada -- UNIFOR, Fortaleza -- CE -- Brasil;Mestrado em Informática Aplicada -- UNIFOR, Fortaleza -- CE -- Brasil
Venue:
Proceedings of the 10th Brazilian Symposium on on Human Factors in Computing Systems and the 5th Latin American Conference on Human-Computer Interaction
Year:
2011

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Abstract

This paper is the result of a research Project that discusses the application of a strategy for evaluating of factors that affect the adoption of collaborative software by users. The authors discuss TI adoption, and present a literature review of this topic. The user behavior model that was used in the evaluation process is then shown. The main objective of the strategy is to investigate the main questions of an entrepreneur about her product in beta version, trying to understand which factors are the most relevant to her postrelease actions. In the study case, data was collected and there were evidences that the relations among user experiences, marketing and technology affected user behaviors. It was given some recommendation to orient the entrepreneur in her post-release actions.