Optimization of planning an advertising campaign of goods and services

Authors:
A. S. Belenky;I. Belenkii
Affiliations:
NISTRAMAN Consulting P.O. Box 1314, Brookline, MA 02446, U.S.A.;NISTRAMAN Consulting P.O. Box 1314, Brookline, MA 02446, U.S.A.
Venue:
Mathematical and Computer Modelling: An International Journal
Year:
2002

Citing 1
Cited 1

Analyzing the potential of a firm: an operations research approach

Mathematical and Computer Modelling: An International Journal

Competitive strategies of U.S. Presidential candidates in election campaigns

Computers & Mathematics with Applications

Quantified Score

Hi-index	0.98

Visualization

Abstract

A generalization of the mathematical model and operations research problems formulated on its basis, which were presented in [1] in the framework of an approach to planning an advertising campaign of goods and services, is considered, and corresponding nonlinear programming problems with linear constraints are formulated.