Competitive strategies of U.S. Presidential candidates in election campaigns
Computers & Mathematics with Applications
Cooperative games of choosing partners and forming coalitions in the marketplace
Mathematical and Computer Modelling: An International Journal
Optimization of planning an advertising campaign of goods and services
Mathematical and Computer Modelling: An International Journal
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An approach to analyzing the potential of a firm, which is understood as the firm's ability to provide goods or (and) services to be supplied to a marketplace under restrictions imposed by a business environment in which the firm functions, is proposed. The approach is based on using linear inequalities and, generally, mixed variables in modelling this ability for a broad spectrum of industrial, transportation, agricultural, and other types of firms and allows one to formulate problems of analyzing the potential of a firm as linear programming problems or mixed programming problems with linear constraints. This approach generalizes the one proposed by the author earlier for a more narrow class of models and allows one to effectively employ a widely available software for solving practical problems of the considered kind, especially for firms described by large scale models of mathematical programming.