A novel viewpoint on information and interface design for auction web sites

  • Authors:

  • Hui-Ming Kuo;Cheng-Wu Chen

  • Affiliations:

  • Department of Logistics Management, Shu-Te University, Yen Chau, Kaohsiung County, Taiwan;Institute of Maritime Information and Technology, National Kaohsiung Marine University, Kaohsiung, Taiwan and Global Earth Observation and Data Analysis Center, National Cheng Kung University, Tai ...

  • Venue:
  • Human Factors in Ergonomics & Manufacturing
  • Year:
  • 2012

Quantified Score

Hi-index 0.00

Visualization

Abstract

For the reason of convenience, auction sites are one of the most popular and quickly developing of Internet shopping sites. There have been many problems, however, arising in relation to online auction commerce; these problems have been dealt with one by one. In addition to the important issue of security, some customers have faced problems such as complicated processes, insufficient product information, and bad interface design. Based on the consumer behavior model that we have built on auction sites, the purpose of this study is to evaluate the information and interface design for current domestic and foreign auction sites. The results indicated that some auction Web sites provided insufficient information and inconvenient interface design during some shopping steps. Foreign auction Web sites provided sufficient information and a more convenient interface design than did the domestic auction Web sites. The results, hopefully, can be used as the reference for online auction Web sites to provide customers more convenient shopping environments. © 2011 Wiley Periodicals, Inc. © 2012 Wiley Periodicals, Inc.