Smart, useful, scary, creepy: perceptions of online behavioral advertising
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Privacy-preserving social plugins
Security'12 Proceedings of the 21st USENIX conference on Security symposium
Hails: protecting data privacy in untrusted web applications
OSDI'12 Proceedings of the 10th USENIX conference on Operating Systems Design and Implementation
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Do not embarrass: re-examining user concerns for online tracking and advertising
Proceedings of the Ninth Symposium on Usable Privacy and Security
POSTER: A footprint of third-party tracking on mobile web
Proceedings of the 2013 ACM SIGSAC conference on Computer & communications security
Appinspect: large-scale evaluation of social networking apps
Proceedings of the first ACM conference on Online social networks
FPDetective: dusting the web for fingerprinters
Proceedings of the 2013 ACM SIGSAC conference on Computer & communications security
k-subscription: privacy-preserving microblogging browsing through obfuscation
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Identifying web sessions with simulated annealing
Expert Systems with Applications: An International Journal
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In the early days of the web, content was designed and hosted by a single person, group, or organization. No longer. Webpages are increasingly composed of content from myriad unrelated "third-party" websites in the business of advertising, analytics, social networking, and more. Third-party services have tremendous value: they support free content and facilitate web innovation. But third-party services come at a privacy cost: researchers, civil society organizations, and policymakers have increasingly called attention to how third parties can track a user's browsing activities across websites. This paper surveys the current policy debate surrounding third-party web tracking and explains the relevant technology. It also presents the FourthParty web measurement platform and studies we have conducted with it. Our aim is to inform researchers with essential background and tools for contributing to public understanding and policy debates about web tracking.