POSTER: A footprint of third-party tracking on mobile web

Authors:
Ashar Javed
Affiliations:
Chair of Network & Data Security, Ruhr University Bochum, Bochum, Germany
Venue:
Proceedings of the 2013 ACM SIGSAC conference on Computer & communications security
Year:
2013

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Abstract

In this paper, we investigate the footprints of third-party tracking on the mobile web. The survey of 100 popular mobile versions of web applications indicates that third-party tracking is also prevalent on mobile web. The results show that 62 sites are tracking users' activities on mobile web and Google Analytics is the most widespread tracker on mobile web. We believe that this study will help raise awareness about the tracking situation on the mobile web side.