How to (crowd-)fund and manage the (user-)innovation: the case of Big Buck Bunny

Authors:
Massimiliano Gambardella
Affiliations:
University Paris Ouest, Nanterre, France
Venue:
Proceedings of the Workshop on Open Source and Design of Communication
Year:
2012

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Abstract

It seems a non-sense for an economist that a producer assembles, manages and pays a temporary team of experts to create a product that will be freely available for customers. It seems a non-sense that professional artists and developers decide to work underpaid. It seems a further non-sense that customers decide to pre-order (or order) and pay for a DVD copy of this movie despite they know that it will be (or it is already) freely available (by download) and freely recordable. To understand why it happens, we conducted a case study focused on the production of the movie called Big Buck Bunny. Than, using Creative Commons and User-Innovation theory we propose a model that explains how a producer can manage Intellectual Propriety Right and community of users to identify needs and absorb innovations.