Applying adaptive structuration theory to investigate the process of group support systems use
Journal of Management Information Systems - Special issue: Collaboration technology, modeling, and end-user computing for the 1990s
Computational & Mathematical Organization Theory
Combining IS Research Methods: Towards a Pluralist Methodology
Information Systems Research
How Information Changes Consumer Behavior and How Consumer Behavior Determines Corporate Strategy
Journal of Management Information Systems
Touch Me Often but Not Deeply: Understanding the Interpersonal Style of the Petites Digerati
HICSS '09 Proceedings of the 42nd Hawaii International Conference on System Sciences
E-commerce communities as knowledge bases for firms
Electronic Commerce Research and Applications
Electronic Commerce Research and Applications
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This research assesses the strategic adoption of social media by large global organizations. To contribute to a better understanding of the topic, this exploratory study analyzed social networking sites used by 72 large global companies, and conducted a survey and follow-up interviews with high-level managers from these companies. Our analysis of social networking sites identifies and characterizes the types of social media used, as well as the various organizational purposes for the use of social media. Our exploratory survey and interviews yielded a deeper level of understanding of the adoption of social networking sites by organizations. We employed management fashion theory and adaptive structuration theory to characterize the ways in which advanced information technology can bring about organizational change. Our findings indicate that there is an increased use of social media and social networking sites by organizations that results in the form of passive or active, proactive or reactive, and tactical or strategic uses.