Research issues of Internet-integrated cognitive style

Authors:
Albert H. Huang;David C. Yen;Shin-Yuan Hung
Affiliations:
Eberhardt School of Business, University of the Pacific, Stockton, CA 95211, United States;Department of DSC & MIS, Miami University, Oxford, OH 45056, United States;Department of Information Management, National Chung Cheng University, Chia-Yi 62117, Taiwan
Venue:
Computers in Human Behavior
Year:
2012

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Abstract

Cognitive style was once a popular research topic in the field of decision support systems (DSS), but because of the lack of usable results, it has not received much attention from the research community in recent years. This paper argues that it can be both promising and worthwhile to revive research efforts into cognitive style in the modern decision-making environment. Several reasons are offered to support this argument: First, the decision-making environment is now more integrated with technology, particularly the Internet, making it more uniform and easier to define. Second, the potential benefit of such studies is greater because more people are using Internet-based technology to make decisions. Third, data on the cognitive behavior of decision makers are captured and available for analysis because of the close integration between technology and the decision-making process. Research questions are raised and potential variables are proposed and discussed.