Legends of descent: analytics in an ad-supported windows phone game

Authors:
Ian Obermiller;Sam Bayless
Affiliations:
Awesomer Games, Renton, WA, USA;Awesomer Games, Renton, WA, USA
Venue:
Proceedings of the first ACM international workshop on Mobile gaming
Year:
2012

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Abstract

Legends of Descent is an ad-supported roleplaying game on the Windows Phone platform. With over 128,000 downloads and thousands of game sessions per day, it provides a unique platform to analyze user gameplay patterns and behavior. Surprising insights around user sessions, advertising performance, and network connectivity were uncovered through analysis of data collected via custom instrumentation code. Six months after publishing world-wide, we revisit the original analytics framework and identify areas of the game's design that we would modify given the new information.