ICHL'12 Proceedings of the 5th international conference on Hybrid Learning
DUXU'13 Proceedings of the Second international conference on Design, User Experience, and Usability: design philosophy, methods, and tools - Volume Part I
Evaluating the perceived and estimated quality in use of Web 2.0 applications
Journal of Systems and Software
Evaluating multiple aspects of a digital educational problem-solving-based adventure game
Computers in Human Behavior
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There continues to be a gap in understanding of what makes an individual engage in Facebook use. This is the primary research question of this study. Social network research is a good place to begin. Hence, this research aims to investigate factors influencing the behavioral intention to use Facebook. Cross-sectional data were collected from 200 respondents through a survey. Data were then analyzed by means of multiple regression analysis. The findings verified the research hypotheses and confirmed that perceived enjoyment, perceived ease of use, and perceived usefulness all impact attitude toward continuance intention of Facebook. This paper provides some insights into how practitioners could better develop Facebook site and enhances understanding of users’ perception toward Facebook. Facebook developer should evaluate ways to improve perceptions of their sites on these dimensions. Facebook group should add more game zones and interesting features to boost up the number of Facebook users so that Facebook can maintain or achieve a higher position in social networking sites compared to others. Implications for research and practice are discussed.