New product development: the performance and time-to-market tradeoff
Management Science
New product development structures and time-to-market
Management Science - Special issue on frontier research in manufacturing and logistics
One Size Does Not Fit All Projects: Exploring Classical Contingency Domains
Management Science
Journal of Engineering and Technology Management
Creativity in innovative projects: How teamwork matters
Journal of Engineering and Technology Management
Journal of Engineering and Technology Management
The Journal of Strategic Information Systems
The effect of new product development acceleration approaches on development speed: A case study
Journal of Engineering and Technology Management
Journal of Engineering and Technology Management
Journal of Engineering and Technology Management
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Project strategy is an emerging concept in the research literature on project management. Many authors suggest that such a strategy should be used by a project team as a guideline for effectively performing project activities. In this study, we explore how project strategy is used. We found that the project teams applied various forms of project strategy, namely, Product Superiority, Customer Intimacy, and Time-to-Market strategies. A combination of these strategies was also used. This study contributes to the literature in the area of strategic alignment and strategy implementation. It also helps practitioners better understand how to implement project strategy.