Unwillingness-to-communicate and college students' motives in SMS mobile messaging
Telematics and Informatics
International Journal of Human-Computer Studies
Barriers to mobile commerce adoption: an analysis framework for a country-level perspective
International Journal of Mobile Communications
International Journal of Mobile Communications
Instant Messaging on Campus: Use and Integration in University Students' Everyday Communication
The Information Society
The adoption behaviour for mobile video call services
International Journal of Mobile Communications
An integrated model of mobile internet services usage and continuance
International Journal of Mobile Communications
Mobile phone accessibility values for users with disabilities
International Journal of Mobile Communications
Factors influencing the use of portals on mobile internet devices
International Journal of Mobile Communications
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Young adults have been labelled as one of the most important segments for mobile phones, however there is little empirical evidence to indicate how these young adults value the feature richness of their devices. This research presents a richer view of mobile phone user preferences and perceptions by applying methodologies from the marketing and information systems domains. Conjoint analysis provides insights into how students value various mobile phone applications and tools. Cluster analysis extracts salient and homogenous consumer segments from the conjoint analysis output. Structural equation modelling then explores how antecedents to attitude may differ by the elicited consumer segments.