Original Article: Performance impact of new product development processes for distinct scenarios under different supplier-manufacturer relationships

Authors:
Yun-Huei Lee;Kung-Jeng Wang
Affiliations:
Department of Business Administration, Tamkang University, Danshui, New Taipei City 25137, Taiwan;Department of Industrial Management, National Taiwan University of Science and Technology, Taipei, Taiwan
Venue:
Mathematics and Computers in Simulation
Year:
2012

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Abstract

Although supplier involvement in new product development (NPD) projects has become increasingly important for strengthening a firm's competitive position, few studies have investigated the impact of changing research and development (R&D) workloads in NPD. According to the level of design-related characteristics including design-related communication and design-related nature, we identify four types of supplier-manufacturer relationships: sequential mode, passive supplier involvement, active supplier involvement, and strategic development. Differing from qualitative and survey-oriented research, this study proposes a system dynamics model for the quantitative exploration of workload impacts on R&D-system equilibrium under different supplier-manufacturer relationships. We justify experimentally the NPD performances of these supplier-manufacturer relationship configurations under workload impacts and provide managerial insights.