Characteristics of the discussion in online and face-to-face focus groups
Social Science Computer Review
An experimental comparison of computer-mediated and face-to-face focus groups
Social Science Computer Review - Special issue: Jane fountain's "building the virtual state"
Lessons from a dozen years of group support systems research: a discussion of lab and field findings
Journal of Management Information Systems - Special issue: Information technology and its organizational impact
The use of group support systems in focus groups: Information technology meets qualitative research
Computers in Human Behavior
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The increasing prominence of online focus groups in market research and the complexity that the Internet environment adds to the conduct of research with focus groups has led to a certain interest in discovering how this method can be applied effectively and to which situations or purposes it is best suited. Based on an examination of the literature and on an empirical survey of the heads of qualitative research at 112 market research companies in Spain, a basic classification of focus groups is proposed, distinguishing between the European and Anglo-Saxon approaches. Within this frame of reference, a set of factors or dimensions is identified that makes it possible to compare online and face to face groups, assess whether the former can really be considered focus groups which resemble either of the two approaches and, as a result, suggest the most appropriate uses or applications.