Research Approaches to Mobile Use in the Developing World: A Review of the Literature
The Information Society
Information Technology for Development
A review of the research on mobile use by micro and small enterprises (MSEs)
ICTD'09 Proceedings of the 3rd international conference on Information and communication technologies and development
Results from a study of impact of E-government projects in India
ICTD'09 Proceedings of the 3rd international conference on Information and communication technologies and development
International Journal of Online Marketing
Hi-index | 0.00 |
This paper examines the proposed framework for evaluating the impact of the intervention of mobile-based services on socio-economic development of Indian rural areas. Framework suitability has been studied using case study method with pilot test data. Existing literature shows multiple ways of studying mobile impact through different frameworks. The need for uniform framework is the felt need as various user-centric mobile services launched across rural markets. India becomes a field-testing ground for most of the multinational firms who want to test their innovative business models. This framework provides a testing method for socioeconomic development impact on rural areas. This study adopted socio economic criteria (SEC) used by Indian marketers as basis for sample selection. The pilot study clearly shown that field is ready to test the proposed framework.