Information rules: a strategic guide to the network economy
Information rules: a strategic guide to the network economy
Communications of the ACM
Alternate distribution strategies for digital music
Communications of the ACM - Why CS students need math
Pay now or pay later?: managing digital product supply chains
ICEC '03 Proceedings of the 5th international conference on Electronic commerce
Internet channel entry: retail coverage and entry cost advantage
Information Technology and Management
International Journal of Electronic Commerce
Should We Wait? Network Externalities, Compatibility, and Electronic Billing Adoption
Journal of Management Information Systems
Impact of e-book technology: Ownership and market asymmetries in digital transformation
Electronic Commerce Research and Applications
Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures
Marketing Science
The impacts of piracy and supply chain contracts on digital music channel performance
Decision Support Systems
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The digital content market is undergoing an evolution in networking and digitalization technologies, offering diverse information and services. Due to the characteristics of these emerging technologies, the digital content market is growing rapidly and traditional content providers face service transformation decisions. While a majority of the previous technology adoption studies have focused on the viewpoints of users and customers, cost reduction, or electronic channel related technologies, in this research we analyze the emerging technology adoption decisions of competing firms for providing new content services from a strategic perspective. Utilizing game theoretical models, we examine the effects of market environments (technology cost, channel cannibalization, brand power, brand extension, information asymmetry and market uncertainty) on firms' adoption decisions. This research contributes a number of unique and interesting implications for the issues of emerging technology adoption for new content service provision.