Reducing buyer search costs: implications for electronic marketplaces
Management Science - Special issue: Frontier research on information systems and economics
Bundling and Competition on the Internet
Marketing Science
Frictionless Commerce? A Comparison of Internet and Conventional Retailers
Management Science
Organizing Distribution Channels for Information Goods on the Internet
Management Science
Product Customization and Price Competition on the Internet
Management Science
Managing Digital Piracy: Pricing and Protection
Information Systems Research
Information Systems Research
Information Systems Research
Internet channel entry: retail coverage and entry cost advantage
Information Technology and Management
Beyond the Hype of Frictionless Markets: Evidence of Heterogeneity in Price Rigidity on the Internet
Journal of Management Information Systems
Design and Ownership of Two-Sided Networks: Implications for Internet Platforms
Journal of Management Information Systems
Analysis of emerging technology adoption for the digital content market
Information Technology and Management
Superstars and outsiders in online markets: An empirical analysis of electronic books
Electronic Commerce Research and Applications
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The book industry is undergoing a digital transformation enabled by the Internet and e-book technology, which offers a novel channel for delivering books to consumers who mostly purchase paper books from physical or online bookstores. With a game theory model that introduces the concepts of paper book market asymmetry and e-book market asymmetry, we examine how the entry of an e-book seller affects strategic interaction in the book markets and impacts sellers and consumers. We show that market asymmetries, ownership of the e-book seller, and consumers' preferences for e-books are important determinants of prices, market shares and total book readership. We find that prices in the book market may increase after the e-book entry. Total readership may decrease after e-book entry, if the e-book seller is owned by one of the paper book sellers. The lowest total readership occurs when the online paper book seller owns the e-book seller.