On Customized Goods, Standard Goods, and Competition
Marketing Science
Determinants of e-repurchase intentions: An integrative model of quadruple retention drivers
Information and Management
Customized Products: A Competitive Analysis
Marketing Science
On Customized Goods, Standard Goods, and Competition
Marketing Science
Economic incentives to adopt electronic payment schemes under competition
Decision Support Systems
Comparison of Software Quality Under Perpetual Licensing and Software as a Service
Journal of Management Information Systems
Standard vs. Custom Products: Variety, Lead Time, and Price Competition
Marketing Science
Information Personalization in a Two-Dimensional Product Differentiation Model
Journal of Management Information Systems
Use of Pricing Schemes for Differentiating Information Goods
Information Systems Research
Resource Allocation Policies for Personalization in Content Delivery Sites
Information Systems Research
Impact of e-book technology: Ownership and market asymmetries in digital transformation
Electronic Commerce Research and Applications
The Perils of Behavior-Based Personalization
Marketing Science
Retail Channel Structure Impact on Strategic Engineering Product Design
Management Science
Product Customization and Customer Service Costs: An Empirical Analysis
Manufacturing & Service Operations Management
Donor-to-Nonprofit Online Marketplace: An Economic Analysis of the Effects on Fund-Raising
Journal of Management Information Systems
Information Technology and Trademarks: Implications for Product Variety
Management Science
Carrying your long tail: Delighting your consumers and managing your operations
Decision Support Systems
Use of RSS feeds to push online content to users
Decision Support Systems
Competitive implications of software open-sourcing
Decision Support Systems
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The Internet provides an unprecedented capability for sellers to learn about their customers and offer custom products at special prices. In addition, customization is more feasible today because of advances in manufacturing technologies that have improved sellers' manufacturing flexibility. We first develop a model of product customization and flexible pricing to incorporate the salient roles of the Internet and flexible manufacturing technologies in reducing the costs of designing and producing tailored consumer goods. We show how a monopoly seller may earn the highest profits by producing both standard and custom products and can raise prices for both types of products as customization and information collection technologies improve.Simultaneous adoption of customization in a duopoly reduces the differentiation between their standard products but does not intensify price competition. Compared with a two-facility monopolist, the duopoly may underinvest in customization. Consumer surplus improves after sellers adopt customization but does not monotonically increase as customization technologies advance. When firms face a fixed entry cost and adopt customization sequentially, the first entrant always achieves an advantage and may be able to deter subsequent entry by choosing its customization scope strategically.