Machine Learning
Introduction to Information Retrieval
Introduction to Information Retrieval
Twitter power: Tweets as electronic word of mouth
Journal of the American Society for Information Science and Technology
Extracting user profiles from large scale data
Proceedings of the 2010 Workshop on Massive Data Analytics on the Cloud
Workshop on multimodal crowd sensing (CrowdSens 2012)
Proceedings of the 21st ACM international conference on Information and knowledge management
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In this work we discuss the challenges of utilizing social media data, and more specifically microblogs, for helping brand managers. Brand perception is one of the most important tasks of a brand manager, requiring to understand how customers perceive and select brands in specific product categories or market segments. While understanding the brand perception from conventional sources such as reviews and advertisement is well studied and established, gaining insights from social media sources is still an open challenge. In this paper, we present a high-level overview of a novel system that was developed in IBM which aims at extracting brand perception from Twitter. As a proof of concept, we present some preliminary results from the retail domain.