Social Serendipity: Mobilizing Social Software
IEEE Pervasive Computing
Crowdsourcing user studies with Mechanical Turk
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Proceedings of the 2010 ACM Symposium on Applied Computing
The automotive ontology: managing knowledge inside the vehicle and sharing it between cars
Proceedings of the 3rd International Conference on Automotive User Interfaces and Interactive Vehicular Applications
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Millions of drivers share the same roads every day. They share the same location but they are socially isolated and anonymous to each other. Anonymity and isolation are considered to be among the most common factors for aggressive behavior on the road (road rage). This paper presents a novel way to reduce anonymity between drivers. Furthermore argues that reducing anonymity by making drivers socially aware of each other reduces road rage. This awareness is achieved by introducing online social networks to the Car2X communication domain. The main focus of the paper is the evaluation of this idea which was carried out in two phases: In context of an on-site study and as part of an online experiment within a social network. The aim was to demonstrate the correlation between the anonymity level among drivers and the aggressiveness. The results confirmed that lowering the anonymity lever by revealing common personal interests between two drivers reduces their aggressive behavior.