Serious questions in playful questionnaires

  • Authors:
  • Aneta Takhtamysheva;Jan Smeddinck

  • Affiliations:
  • Digital Media Lab, TZI, University of Bremen, Bremen, Germany;Digital Media Lab, TZI, University of Bremen, Bremen, Germany

  • Venue:
  • ICEC'12 Proceedings of the 11th international conference on Entertainment Computing
  • Year:
  • 2012

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Abstract

Conducting surveys is a time consuming and often expensive process. One of the main hurdles is motivating people to participate. The project presented herein proposes a playful approach, distributed via social network environments, where participants are intrinsically motivated to participate. A first evaluation showed an increased incentive to recommend friends to participate in the survey, as well as a preference of the playful approach to conducting surveys in general.