Strategies for software-based hybrid business models

Authors:
Swanand J. Deodhar;K. B. C. Saxena;Rajen K. Gupta;Mikko Ruohonen
Affiliations:
405, FPM Block, Management Development Institute, Mehrauli Road, Sukhrali, Gurgaon 122 001, India;Fortune Institute of International Business, New Delhi 100057, India;14, B-Block, Management Development Institute, Mehrauli Road, Sukhrali, Gurgaon 122 001, India;CIRCMI, Department of Computer Sciences, University of Tampere, Kalevantie 4, 33014 Tampere, Finland
Venue:
The Journal of Strategic Information Systems
Year:
2012

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Abstract

The open source approach to software development has been used by software organizations in tandem with their existing business models, which are based on proprietary software licensing. This led to the creation of hybrid business models that merge open source and proprietary paradigms. This paper explores the practices used by software product vendors using hybrid business models and proposes strategies emerging out of these practices using interpretive, single case study research design.