Structure and evolution of online social networks
Proceedings of the 12th ACM SIGKDD international conference on Knowledge discovery and data mining
On unbiased sampling for unstructured peer-to-peer networks
Proceedings of the 6th ACM SIGCOMM conference on Internet measurement
Two-Sided Network Effects: A Theory of Information Product Design
Management Science
Youtube traffic characterization: a view from the edge
Proceedings of the 7th ACM SIGCOMM conference on Internet measurement
Measurement and analysis of online social networks
Proceedings of the 7th ACM SIGCOMM conference on Internet measurement
Why we twitter: understanding microblogging usage and communities
Proceedings of the 9th WebKDD and 1st SNA-KDD 2007 workshop on Web mining and social network analysis
Do online reviews matter? - An empirical investigation of panel data
Decision Support Systems
Twitter power: Tweets as electronic word of mouth
Journal of the American Society for Information Science and Technology
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This paper examines the services people seek out on Twitter and the integration of Twitter into businesses. Twitter has experienced tremendous growth in users over the past few years, from users sharing to the world what they had for lunch to their opinions on world events. As a social media website, Twitter has become the third most popular behind only Facebook and YouTube. Its user base statistics ensure a wide audience for business to engage with. However, many find this a daunting prospect as there are no set guidelines as to how business might use the service. The ability to post quick short messages for the whole of the social network to see has encouraged people to use this microblogging platform to comment and share attitudes on company brands and products. The authors present how the business world is using the social network site as a new communication channel to reach customers and examine other possible uses for Twitter in a business context. This paper also discusses how Twitter plans to move forward and evolve with its service, ensuring that personal, business and third party developers' best interests are catered to.