Technology Acceptance: Are NFPs or their Workers Different?

Authors:
Geoffrey Greenfield;Fiona H. Rohde
Affiliations:
University of Queensland, Australia;University of Queensland, Australia
Venue:
International Journal of Information Systems and Social Change
Year:
2011

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Abstract

During the past decade there has been an increasing interest in research within Not-for-Profit NFP organisations. Research has indicated that there are a number of characteristics that make NFPs different from other organisations. This paper considers whether workers within the NFP sector have different attitudes to technology and whether such differences affect the measures used within technology acceptance models. An exploratory study of workers within two NFPs indicated that workers within the service delivery functions of NFPs have different attitudes to technology than workers within the standard business functions of a NFP organisation e.g., marketing. These attitudes affected their perceptions of the use of and ease of technology.