Leveraging the new infrastructure: how market leaders capitalize on information technology
Leveraging the new infrastructure: how market leaders capitalize on information technology
E-business: roadmap for success
E-business: roadmap for success
Using ERP systems in education
Communications of the AIS
A synergic analysis for web-based enterprise resources planning systems
Computer Standards & Interfaces - XML Diffusion: Transfer and differentiation
Designing Web Sites for Customer Loyalty Across Business Domains: A Multilevel Analysis
Journal of Management Information Systems
Delayed multiattribute product differentiation
Decision Support Systems
Journal of Management Information Systems
How Information Changes Consumer Behavior and How Consumer Behavior Determines Corporate Strategy
Journal of Management Information Systems
How Does Information Technology Shape Supply-Chain Structure? Evidence on the Number of Suppliers
Journal of Management Information Systems
Special Section: Competitive Strategy, Economics, and Information Systems
Journal of Management Information Systems
Information Personalization in a Two-Dimensional Product Differentiation Model
Journal of Management Information Systems
Effective management of information systems function: an exploratory study of Indian organizations
International Journal of Information Management: The Journal for Information Professionals
International Journal of Strategic Information Technology and Applications
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The importance and issue of strategic business and IT alignment to achieve organization performance, a multifarious IS/IT frameworks, continues to perplex. It is contended that an internal focused IS/IT approach might not meet the needs of its both internal and external customers. This paper proposes a market based push-pull framework to ensure that the push strategy of the organization in what it wants to offer and at a price that it intends to offer is matched with the pull strategy of the market in what it wants to buy and at a price it is willing to pay. Once the market pull and firm push strategy is identified, the alignment of the IT would be based the push-pull effect of the business requirement to serve and satisfy not only the internal customers' needs but also the external customers' needs and requirements through the organization's value proposition. The IT as a key enabler would be the main enabling mechanism to create and deliver on the value as proposed to the customers. This would define the measurable outcomes of the organization performance in creating and delivering the customer value as proposed based on the push-pull effect of the organization.