The post that wasn't: exploring self-censorship on facebook

Authors:
Manya Sleeper;Rebecca Balebako;Sauvik Das;Amber Lynn McConahy;Jason Wiese;Lorrie Faith Cranor
Affiliations:
Carnegie Mellon University, Pittsburgh, Pennsylvania, USA;Carnegie Mellon University, Pittsburgh, Pennsylvania, USA;Carnegie Mellon University, Pittsburgh, PA, USA;Carnegie Mellon University, Pittsburgh, Pennsylvania, USA;Carnegie Mellon University, Pittsburgh, Pennsylvania, USA;Carnegie Mellon University, Pittsburgh, Pennsylvania, USA
Venue:
Proceedings of the 2013 conference on Computer supported cooperative work
Year:
2013

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Abstract

Social networking site users must decide what content to share and with whom. Many social networks, including Facebook, provide tools that allow users to selectively share content or block people from viewing content. However, sometimes instead of targeting a particular audience, users will self-censor, or choose not to share. We report the results from an 18-participant user study designed to explore self-censorship behavior as well as the subset of unshared content participants would have potentially shared if they could have specifically targeted desired audiences. We asked participants to report all content they thought about sharing but decided not to share on Facebook and interviewed participants about why they made sharing decisions and with whom they would have liked to have shared or not shared. Participants reported that they would have shared approximately half the unshared content if they had been able to exactly target their desired audiences.