Looking at, looking up or keeping up with people?: motives and use of facebook
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Changes in use and perception of facebook
Proceedings of the 2008 ACM conference on Computer supported cooperative work
The intellectual challenge of CSCW: the gap between social requirements and technical feasibility
Human-Computer Interaction
Predicting tie strength with social media
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Feed me: motivating newcomer contribution in social network sites
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
When social networks cross boundaries: a case study of workplace use of facebook and linkedin
Proceedings of the ACM 2009 international conference on Supporting group work
Student socialization in the age of facebook
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
What do people ask their social networks, and why?: a survey study of status message q&a behavior
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Social network activity and social well-being
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Social capital on facebook: differentiating uses and users
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Online social networks: Why do students use facebook?
Computers in Human Behavior
Facebook as a toolkit: A uses and gratification approach to unbundling feature use
Computers in Human Behavior
Tie strength in question & answer on social network sites
Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work
Perceptions of facebook's value as an information source
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Social Networking Sites: Their Users and Social Implications — A Longitudinal Study
Journal of Computer-Mediated Communication
The policy knot: re-integrating policy, practice and design in cscw studies of social computing
Proceedings of the 17th ACM conference on Computer supported cooperative work & social computing
Help is on the way: patterns of responses to resource requests on facebook
Proceedings of the 17th ACM conference on Computer supported cooperative work & social computing
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Although Facebook is the largest social network site in the U.S. and attracts an increasingly diverse userbase, some individuals have chosen not to join the site. Using survey data collected from a sample of non-academic staff at a large Midwestern university (N=614), we explore the demographic and cognitive factors that predict whether a person chooses to join Facebook. We find that older adults and those with higher perceived levels of bonding social capital are less likely to use the site. Analyzing open-ended responses from non-users, we find that they express concerns about privacy, context collapse, limited time, and channel effects in deciding to not adopt Facebook. Finally, we compare non-adopters against users who differ on three dimensions of use. We find that light users often have social capital outcomes similar to, or worse than, non-users, and that heavy users report higher perceived bridging and bonding social capital than either group.