"Third eye": designing eye gaze visualizations for online shopping social recommendations

Authors:
Shiwei Cheng
Affiliations:
Zhejiang University of Technology, Hangzhou, China
Venue:
Proceedings of the 2013 conference on Computer supported cooperative work companion
Year:
2013

Citing 2
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Abstract

We record the customers' eye-tracking data during online shopping, and then visualize collected eye gaze data for other customers as social recommendations. According to a 10-subject pilot study, our Third Eye prototype can help users improve their decision making experiences.