Assumptions considered harmful: the need to redefine usability
UI-HCII'07 Proceedings of the 2nd international conference on Usability and internationalization
TRUST'11 Proceedings of the 4th international conference on Trust and trustworthy computing
Namibian and american cultural orientations toward facebook
CHI '12 Extended Abstracts on Human Factors in Computing Systems
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Over 80% of Facebook's 1 billion users are located outside of the US and Canada, but little is understood of how Facebook is used or impacts the lives of users, especially in collectivistic cultures. We address this question by conducting a comparative study of Facebook users from a collectivist culture, Namibia, and an individualistic culture, the USA. Although our study is continuing, we have identified several areas of difference that illustrate why and how culture influences users' appropriation of this social network. Specifically, in this paper we examine differences in how friendships are made, maintained, and power relations assigned and discuss the importance of these differences in relation to the cultural context.