Namibian and american cultural orientations toward facebook

Authors:
Anicia Peters;Michael Oren;Nicola Bidwell
Affiliations:
Iowa State University, Ames, Iowa, USA;Iowa State University, Ames, Iowa, USA;CSIR-Meraka Institute, Pretoria & Nelson Mandela Metropolitan University, Port Elizabeth, South Africa
Venue:
CHI '12 Extended Abstracts on Human Factors in Computing Systems
Year:
2012

Citing 9
Cited 3

Identity construction on Facebook: Digital empowerment in anchored relationships

Computers in Human Behavior
Strategies and struggles with privacy in an online social networking community

BCS-HCI '08 Proceedings of the 22nd British HCI Group Annual Conference on People and Computers: Culture, Creativity, Interaction - Volume 1
Ubuntu in the network: humanness in social capital in rural Africa

interactions
Postcolonial computing: a lens on design and development

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Assumptions considered harmful: the need to redefine usability

UI-HCII'07 Proceedings of the 2nd international conference on Usability and internationalization
I said your name in an empty room: grieving and continuing bonds on facebook

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Cultural differences on visual self-presentation through social networking site profile images

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Who is concerned about what? a study of american, chinese and indian users' privacy concerns on social network sites

TRUST'11 Proceedings of the 4th international conference on Trust and trustworthy computing
Situated interactions between audiovisual media and African herbal lore

Personal and Ubiquitous Computing

Bridging the digital divide through facebook friendships: a cross-cultural study

Proceedings of the 2013 conference on Computer supported cooperative work companion
Hustling online: understanding consolidated facebook use in an informal settlement in Nairobi

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
A cross-cultural framework for protecting user privacy in online social media

Proceedings of the 22nd international conference on World Wide Web companion

Quantified Score

Hi-index	0.00

Visualization

Abstract

Nadkarni and Hofman's [8] meta-review of literature on Facebook usage recommends examining differences in Facebook use between collectivistic and individualistic cultures. We discuss early findings of an exploratory study to compare use between participants in America, Namibia, and expatriate Namibians. From this, we identified five key areas of difference: 1) Motivations for joining Facebook; 2) Attitude toward Facebook connections; 3) Self presentation and photo sharing; 4) Communication about death, religion, and politics; 5) General privacy definitions. However, our findings showed no statistical difference in the Collectivism Scale [10] administered among the three groups, despite Namibia being considered a highly collectivistic county [12] and the US being a highly individualistic country [6].