Evolution of online discussion forum richness according to channel expansion theory: A longitudinal panel data analysis

Authors:
Vicenc Fernandez;Pep Simo;Jose M. Sallan;Mihaela Enache
Affiliations:
Department of Management, Universitat Politècnica de Catalunya, 11 Colom Street, 08222 Terrassa, Spain;Department of Management, Universitat Politècnica de Catalunya, 11 Colom Street, 08222 Terrassa, Spain;Department of Management, Universitat Politècnica de Catalunya, 11 Colom Street, 08222 Terrassa, Spain;Department of Management, Universitat Politècnica de Catalunya, 11 Colom Street, 08222 Terrassa, Spain
Venue:
Computers & Education
Year:
2013

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Abstract

The selection and use of communication media has been the center of attention for a great number of researchers in the area of organizational communication. The channel expansion theory combines elements of the main theories in this area; however, these investigations have a static cross-sectional design rather than a longitudinal analysis. With the objective of filling this gap, we research how the perception of media richness varies over time with a longitudinal study. The results suggest that the perception of richness of a channel by different individuals is different but that those variations due to a change in acquired experiences, are influenced in a similar and significant way by all individuals over time.