Advancing E-Commerce Beyond Readiness in a Developing Country: Experiences of Ghanaian Firms

Authors:
Richard Heeks;Alemayehu Molla;Richard Boateng;Robert Hinson
Affiliations:
University of Manchester, UK;RMIT University, Australia;PearlRichards Foundation, Ghana;University of Ghana Business School, Ghana
Venue:
Journal of Electronic Commerce in Organizations
Year:
2011

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Abstract

This paper identifies factors affecting the assimilation of electronic commerce in Ghana and the solutions that Ghanaian firms have developed. Drawing from the elements of two electronic commerce readiness frameworks, the study analyzes the readiness of Ghana to support the conduct of electronic commerce at the firm-level. The study covers the government, technology, market and culture readiness factors. Findings suggest that social networks, managerial capabilities and government commitment have an attendant effect on adoption and use of tangible resources like electronic commerce applications. The findings imply that future research and practitioner efforts should focus on developing a broader perspective to address electronic commerce challenges encompassing issues like how firms can advance to more complex forms of e-commerce after initial e-commerce adoption.