Information rules: a strategic guide to the network economy
Information rules: a strategic guide to the network economy
Research Note---Social Interactions and the “Digital Divide”: Explaining Variations in Internet Use
Information Systems Research
Information Systems Research
Privacy Regulation and Online Advertising
Management Science
How Does Popularity Information Affect Choices? A Field Experiment
Management Science
Are Consumers More Likely to Contribute Online Reviews for Hit or Niche Products?
Journal of Management Information Systems
Social Networks and the Diffusion of User-Generated Content: Evidence from YouTube
Information Systems Research
Social influence in social advertising: evidence from field experiments
Proceedings of the 13th ACM Conference on Electronic Commerce
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We study the market for apps on Facebook, the dominant social networking platform, and make use of a rule change by Facebook by which highly engaging apps were rewarded with further opportunities to engage users. The rule change led to new applications with significantly higher user ratings being developed. Moreover, user ratings became more important drivers of app success. Other drivers of app success are also affected by the rule change; sheer network size became a less important driver for app success, update frequency benefitted apps more in staying successful, and active users of Facebook apps declined less rapidly with age. Our results show that social media channels do not necessarily have to be managed through hard exclusion of participants but can also be steered through “softer” changes in reward and incentive systems.