Thematic analysis by discovering diffusion patterns in social media: an exploratory study with tweetscope

Authors:
Duc Nguyen Trung;Jason J. Jung;Namhee Lee;Jinhwa Kim
Affiliations:
Department of Computer Engineering, Yeungnam University, Gyeongsan, Korea;Department of Computer Engineering, Yeungnam University, Gyeongsan, Korea;Sogang Business School, Sogang University, Seoul, Korea;Sogang Business School, Sogang University, Seoul, Korea
Venue:
ACIIDS'13 Proceedings of the 5th Asian conference on Intelligent Information and Database Systems - Volume Part II
Year:
2013

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Abstract

The goal of this work is to capture diffusion patterns in social media, and to understand meaningful associations between the diffusion patterns and thematic features of the corresponding information. To do so, we have developed a Twitter-based diffusion monitoring system (called TweetScope) to efficiently collect the datasets from Twitter and conduct the proposed discovery process. Particularly, we expect that this work is feasible on establishing business strategies of various organizations.