Implementing mass customization
Computers in Industry - Special issue: computer integrated manufacturing (ICCIM '95)
Product family modeling for mass customization
ICC&IE Selected papers from the 22nd ICC&IE conference on Computers & industrial engineering
The Long Tail: Why the Future of Business Is Selling Less of More
The Long Tail: Why the Future of Business Is Selling Less of More
The Future of Business: The Essentials
The Future of Business: The Essentials
A Kansei mining system for affective design
Expert Systems with Applications: An International Journal
An experimental study for the selection of modules and facilities in a mass customization context
Journal of Intelligent Manufacturing
Planning Product Configurations Based on Sales Data
IEEE Transactions on Systems, Man, and Cybernetics, Part C: Applications and Reviews
An optimum design selection approach for product customization development
Journal of Intelligent Manufacturing
Extended value network modelling and simulation for mass customization implementation
Journal of Intelligent Manufacturing
An approach for capturing the Voice of the Customer based on Virtual Prototyping
Journal of Intelligent Manufacturing
Customized products recommendation based on probabilistic relevance model
Journal of Intelligent Manufacturing
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Customer satisfaction can be increased by reducing the gap between what customer really needs (customer requirements) and what manufacturer can provide (product specifications). The approach of Design for Customer where products are generated by translating customer needs into product specifications (in mass production system) or into product variety (in mass customization system) is not able to give optimum satisfaction to all customers. Some customers are still forced to relax their requirements and to accept predefined product in the assortment. This study proposes a new concept of Design by Customer to increase customer satisfaction by opening maximum possible channel for customers to involve in value creation so that they are no longer only searching for goods but they can also, when necessary, involve in production cycle to specify their own design. In order to ensure the viability of the proposed concept, the integration of multi customer involvement decoupling point, product attribute analysis, crowdscreening and new manufacturing strategy are introduced in this paper. Real products of resin-based table clocks are used as practical example to verify the concept applicability and to demonstrate its merit.