Normification: using crowdsourced technology to affect third-party change

Authors:
Elaine Massung;Chris Preist
Affiliations:
University of Bristol, Bristol, United Kingdom;University of Bristol, Bristol, United Kingdom
Venue:
CHI '13 Extended Abstracts on Human Factors in Computing Systems
Year:
2013

Citing 3
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Abstract

Previous work has shown how smartphone applications can support community activism groups by enabling crowdsourced data collection. In this paper we theorize that the data collected by the app can then be used to bring about positive environmental behavior change by illustrating the adoption of new social norms, a process we term normification. We provide a theoretical framework for how this may be accomplished, both in general terms and specifically with examples from the Close the Door campaign.