Best practices for enterprise social software adoption

Authors:
Meng Yang;Michael Warner;David R. Millen
Affiliations:
IBM, Littleton, USA;IBM, Cambridge, USA;IBM Research, Cambridge, USA
Venue:
CHI '13 Extended Abstracts on Human Factors in Computing Systems
Year:
2013

Citing 3
Cited 0

Dogear: Social bookmarking in the enterprise

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Motivations for social networking at work

Proceedings of the 2008 ACM conference on Computer supported cooperative work
A longitudinal study of facebook, linkedin, & twitter use

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

Quantified Score

Hi-index	0.00

Visualization

Abstract

In this case study, we present the results of a longitudinal study of the end-user adoption of social software within a large global enterprise. Existing Technology Adoption Models (e.g., UTAUT) were extended and used as a general framework for studying user adoption. Several "best practices" to promote end-user adoption are identified and discussed, including: integration with company intranet, email notifications, evangelism programs, executive support, mandatory migration and usage, and corporate-sponsored campaigns or events.