The Long Tail: Why the Future of Business Is Selling Less of More
The Long Tail: Why the Future of Business Is Selling Less of More
Anatomy of the long tail: ordinary people with extraordinary tastes
Proceedings of the third ACM international conference on Web search and data mining
AppAware: which mobile applications are hot?
Proceedings of the 12th international conference on Human computer interaction with mobile devices and services
Challenging the long tail recommendation
Proceedings of the VLDB Endowment
Rise of the planet of the apps: a systematic study of the mobile app ecosystem
Proceedings of the 2013 conference on Internet measurement conference
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Distributions of popularity of many online markets have long tails. However, the profitability of the long tail remains in dispute among researchers. With an analysis of an extensive dataset of Google Play transactions, this work first examine the long tail of the mobile application market. Our results suggest that Google Play is more of a "Superstar" market strongly dominated by popular hit products than a "Long-tail" market where unpopular niche products aggregately contribute to a substantial portion of popularity. Blockbuster apps have more downloads, higher ratings and satisfaction ratio. Additionally, we investigate the impact of price on sales of paid apps and find that certain expensive professional apps constitute disproportional large sales. Our findings reveal the unique market structure of the mobile app market, under which the discovery of niche apps is still an intractable task.