Keeping Score: Using the Right Metrics to Drive World-Class Performance
Keeping Score: Using the Right Metrics to Drive World-Class Performance
User involvement competence for radical innovation
Journal of Engineering and Technology Management
Social software: fun and games, or business tools?
Journal of Information Science
Mashup Patterns: Designs and Examples for the Modern Enterprise
Mashup Patterns: Designs and Examples for the Modern Enterprise
Virtual worlds - past, present, and future: New directions in social computing
Decision Support Systems
Social media use and potential in business-to-business companies' innovation
Proceedings of the 14th International Academic MindTrek Conference: Envisioning Future Media Environments
The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business
Benefits of social media in business-to-business customer interface in innovation
Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments
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The aim of this research is to explore social media and its benefits and impacts especially from Business-to-Business B2B innovation and customer interface perspective, and to create a more comprehensive picture of the possibilities of the social media for the B2B sector. The B2B context is in many ways a very different environment for social media than Business-to-Consumer B2C context, and is still very little academically studied. A systematic literature review on B2B use of social media and achieved benefits and impacts in the innovation context was performed to answer the questions above and achieve the research goals. The study clearly demonstrates that not merely B2Cs, as commonly believed, but also B2Bs can benefit from involving customers in innovation by social media in a variety of ways. The reported benefits of social media use referred broadly to increased customer focus and understanding, increased level of customer service and decreased time-to-market.