Understanding underutilisation: methods for studying fruit and vegetable buying behaviours

  • Authors:
  • Victoria Shipp;Martin Flintham;Richard Mortier;Brigitte A. Graf;Mehdi Maqbool;Behrang Parhizkar

  • Affiliations:
  • University of Nottingham, Nottingham, United Kingdom;University of Nottingham, Nottingham, Japan;University of Nottingham, Nottingham, United Kingdom;University of Nottingham, Malaysia Campus, Semenyih, Malaysia;University of Nottingham, Malaysia Campus, Semenyih, Malaysia;University of Nottingham, Malaysia Campus, Semenyih, Malaysia

  • Venue:
  • Proceedings of the 2013 ACM conference on Pervasive and ubiquitous computing adjunct publication
  • Year:
  • 2013

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Abstract

This paper outlines research focused on understanding why people do or do not buy underutilised fruit and vegetables. This will inform the design of future interventions to promote more sustainable food related behaviour. A background to underutilised crops and food sustainability is provided. This is followed by an overview of the proposed method for capturing the entire purchasing and consumption experience using wearable cameras.