Reciprocity in innovation contest communities: reciprocity vs. free-riding in an environment of competition

Authors:
Wolfgang Kathan;Johann Füller;Katja Hutter
Affiliations:
Innsbruck University School of Management;Innsbruck University School of Management;Innsbruck University School of Management
Venue:
Proceedings of the 2013 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining
Year:
2013

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Abstract

Innovation contest communities are virtual tools for corporations to integrate external knowledge into the innovation process. Built on both, the principle of competition as well as the advantages of a collaborative community, these contests constitute special interaction phenomena. Former community research has identified reciprocity as a major motive for collaboration. By applying a social network analysis, the study explores the reciprocal and free-riding behavior of participants in an innovation contest community and potential influences on contest outcome variables like the quality and quantity of participants' ideas. The results show that reciprocity is a substantial element for the interaction behavior of innovation contest community participants which should be stimulated by contest organizers.