A market entry timing model for new techniques
Management Science
Lead users: a source of novel product concepts
Management Science
A spiral model of software development and enhancement
ACM SIGSOFT Software Engineering Notes
Mastering the dynamics of innovation: how companies can seize opportunities in the face of technological change
The innovator's dilemma: when new technologies cause great firms to fail
The innovator's dilemma: when new technologies cause great firms to fail
Research, development, and engineering metrics
Management Science
Microsoft Secrets: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People
Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft
Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft
Sales-force decision models: insights from 25 years of implementation
Interfaces - Special issue: marketing engineering
The Success of Marketing Management Support Systems
Marketing Science
Market Entry Strategy Under Firm Heterogeneity and Asymmetric Payoffs
Marketing Science
Investigating New Product Diffusion Across Products and Countries
Marketing Science
The Market Evolution and Sales Takeoff of Product Innovations
Management Science
Structuring the New Product Development Pipeline
Management Science
New Product Diffusion Acceleration: Measurement and Analysis
Marketing Science
Indirect Network Externality Effects on Product Attributes
Marketing Science
R&D, Marketing, and the Success of Next-Generation Products
Marketing Science
Fast Polyhedral Adaptive Conjoint Estimation
Marketing Science
Product Strategy for Innovators in Markets with Network Effects
Marketing Science
Who Benefits from Store Brand Entry?
Marketing Science
Subset-conjunctive rules for breast cancer diagnosis
Discrete Applied Mathematics - Special issue: Discrete mathematics & data mining II (DM & DM II)
Idea Generation, Creativity, and Incentives
Marketing Science
Comments on "Models and Managers: The Concept of a Decision Calculus"
Management Science
Market Roll-Out and Retailer Adoption for New Brands
Marketing Science
Generalized Robust Conjoint Estimation
Marketing Science
The Impact of Utility Balance and Endogeneity in Conjoint Analysis
Marketing Science
Editorial: Does Good Marketing Cause Bad Unemployment?
Marketing Science
Zooming In: Self-Emergence of Movements in New Product Growth
Marketing Science
Portfolio decision-making genres: A case study
Journal of Engineering and Technology Management
Predicting Joint Choice Using Individual Data
Marketing Science
International Journal of Computer Applications in Technology
Target Age and the Acquisition of Innovation in High-Technology Industries
Management Science
Estimating Cannibalization Rates for Pioneering Innovations
Marketing Science
Engineering Applications of Artificial Intelligence
How market entry order mediates the influence of firm resources on new product performance
Journal of Engineering and Technology Management
Expert Systems with Applications: An International Journal
How do framing strategies influence the user's choice of content on the Web?
Concurrency and Computation: Practice & Experience
Proceedings of the 2013 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining
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Innovation is one of the most important issues in business research today. It has been studied in many independent research traditions. Our understanding and study of innovation can benefit from an integrative review of these research traditions. In so doing, we identify 16 topics relevant to marketing science, which we classify under five research fields: Consumer response to innovation, including attempts to measure consumer innovativeness, models of new product growth, and recent ideas on network externalities; Organizations and innovation, which are increasingly important as product development becomes more complex and tools more effective but demanding;. Market entry strategies, which includes recent research on technology revolution, extensive marketing science research on strategies for entry, and issues of portfolio management; Prescriptive techniques for product development processes, which have been transformed through global pressures, increasingly accurate customer input, Web-based communication for dispersed and global product design, and new tools for dealing with complexity over time and across product lines; Defending against market entry and capturing the rewards of innovating, which includes extensive marketing science research on strategies of defense, managing through metrics, and rewards to entrants. For each topic, we summarize key concepts and highlight research challenges. For prescriptive research topics, we also review current thinking and applications. For descriptive topics, we review key findings.