A review of bibliometric and other science indicators and their role in research evaluation
Journal of Information Science
Facilitating group creativity: Experience with a group decision support system
Journal of Management Information Systems - Special Issue: Decision Support and Knowledge-Based Systems
Shifting Innovation to Users via Toolkits
Management Science
Implications of Reduced Search Cost and Free Riding in E-Commerce
Marketing Science
Channel Coordination in the Presence of a Dominant Retailer
Marketing Science
Editorial: Does Good Marketing Cause Bad Unemployment?
Marketing Science
Research on Innovation: A Review and Agenda for Marketing Science
Marketing Science
Leveraging Crowdsourcing: Activation-Supporting Components for IT-Based Ideas Competition
Journal of Management Information Systems
International Journal of Networking and Virtual Organisations
International Journal of Web Based Communities
Managing Delegated Search Over Design Spaces
Management Science
Hi-index | 0.00 |
Idea generation (ideation) is critical to the design and marketing of new products, to marketing strategy, and to the creation of effective advertising copy. However, there has been relatively little formal research on the underlying incentives with which to encourage participants to focus their energies on relevant and novel ideas. Several problems have been identified with traditional ideation methods. For example, participants often free ride on other participants' efforts because rewards are typically based on the group-level output of ideation sessions. This paper examines whether carefully tailored ideation incentives can improve creative output. I begin by studying the influence of incentives on idea generation using a formal model of the ideation process. This model illustrates the effect of rewarding participants for their impact on the group and identifies a parameter that mediates this effect. I then develop a practical, web-based asynchronous “ideation game,” which allows the implementation and test of various incentive schemes. Using this system, I run two experiments that demonstrate that incentives do have the capability to improve idea generation, confirm the predictions from the theoretical analysis, and provide additional insight on the mechanisms of ideation.