Discovering Statistics Using SPSS
Discovering Statistics Using SPSS
Adaptive Persuasive Systems: A Study of Tailored Persuasive Text Messages to Reduce Snacking
ACM Transactions on Interactive Intelligent Systems (TiiS)
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The speed behavior of drivers is influenced by their personal driving values. It is assumed that these personal values may differ between drivers. In this paper, we describe the development of the Personal Driving Values (PDV) questionnaire. The questionnaire is to be used as a means of identifying personal values of drivers underlying their speed behavior. The development of the questionnaire items was inspired by other driving questionnaires, but the aim is to extract factors that represent the personally relevant values in driving. A questionnaire consisting of 49 items was distributed to 250 drivers. An exploratory factor analysis resulted in a final 25-item questionnaire addressing six different driving values: Sustainable Driving, Driving Fun, Driving Relaxed, Safe Driving, Driving Efficiency (Time) and Avoiding Fines.