Relationship preserving multi-attribute reverse auction: A web-based experimental analysis

  • Authors:
  • Arun K. Ray;Mamata Jenamani;Pratap K. J. Mohapatra

  • Affiliations:
  • School of Electronics Engineering, KIIT University, Bhubaneswar, India;Department of Industrial Engineering and Management, Indian Institute of Technology, Kharagpur, India;Department of Industrial Engineering and Management, Indian Institute of Technology, Kharagpur, India

  • Venue:
  • Computers and Industrial Engineering
  • Year:
  • 2013

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Abstract

Repeated use of reverse auction often degrades the buyer-supplier relationship. Theoretical studies show that providing incentive to the losing but competing suppliers can keep them interested to participate in future auctions thereby maintaining a healthy level of competition. We conduct web-based experiments to validate this theoretical observation in multi-attribute reverse auctions. We compare incentive-oriented and standard multi-attribute reverse auctions and demonstrate that the results in the laboratory setting corroborate the theoretical findings. Adopting incentive-oriented mechanism, the buyer is able to provide better utility to suppliers while protecting her own. We conclude that such a mechanism can reduce the negative perception of the suppliers and help build better buyer-supplier relationship in the long run.