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Whereas in real everyday life individuals have an intuitive approach at deciding which information to disseminate to others, in the digital world it becomes difficult to keep control over the information that is distributed to different online services. In this paper we present the design of a user interface for a system that can help users decide which pieces of information to distribute to which type of service providers by allowing them to segregate their information attributes into various personalized profiles. Iterative usability evaluations showed that users understand and appreciate the possibility to segregate information, and revealed possible improvements, implications and limitations of such an interface.